CBD Trends

Sticking with your New Year resolution

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The new year is a time to reset and inspire yourself with new goals. But with the colder weather and shorter days during winter, it can be tempting to fall back into old habits.

Studies show the third Sunday in January, called ‘Quitters Day,’ is when people most often ditch their New Year’s resolutions. At Lazarus Naturals, we encourage you to continue thriving in 2020 by recommitting to your goals and sticking with them. 

Below are seven great ways that you can use CBD to put yourself first and work towards your goals.

Early To Bed, Early To Rise

If you have a lot to accomplish, you’ll need the energy to get it all done. Our Energy Blend 25mg CBD Isolate Capsules contain a boost of caffeine to help you power through your day.

Down Time

Sleep is critical for mental alertness and being at your best to help achieve your goals. Wind down with our Relaxation Blend 25mg CBD Isolate Capsules at the end of a busy day. The capsules contain plenty of all-natural ingredients that help promote relaxation including chamomile and ashwagandha extract.

Hit The Gym

It’s only natural to feel sore in your first few days of working out again. Our Soothing Mint CBD Balm is a perfect post-workout option with the same benefits as our other balms. The calming and clean peppermint fragrance lingers without ever being overwhelming.

Socialize More Often

Whether it’s dinner with family or a coffee catch-up with friends, your CBD products should be convenient and easy to transport. Our THC-Free Sample Pack contains four of our most popular tinctures (Blood Orange, Wintermint, Tropical Breeze, Flavorless) that are suitable for any occasion.

Make Time For Date Night

Between work schedules and family commitments, it can be challenging to set aside time for your own relationships. Make your date night count with our CBD Massage Oil. This relaxing topical contains a healthy serving of CBD at 50mg per teaspoon and has all the benefits you’ve come to expect from a full spectrum hemp extract.

Cook More

If cooking meals is overwhelming after years of eating take-out, you need simple, delicious and versatile ingredients. Our CBD Coconut Oil is made with full spectrum hemp extract and ready to use right from the jar. It’s great for smoothies, spreads, desserts and even as a topical for your skin.

Be More Adventurous

Variety is the spice of life, but it’s easy to get stuck in our routines. Break out of the mold with our CBD Variety Collection. With a massage oil, tincture (Chocolate Mint) and balm (Lavender) you’ll experience the benefits of CBD in different forms and discover your preferred method of use.

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More Women Than Ever Are Using CBD

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Although more people are using CBD products nationwide, the number of women incorporating it into their daily routine has soared in recent years.

“[It’s] no surprise that women are heading the CBD movement,” said Gretchen Lidicker, Health Editor of wellness website MindBodyGreen and the author of CBD Oil Everyday Secrets, to The New York Times. “Women have long felt ignored and dehumanized by the medical and health care industries. They experience longer wait times for treatment. Their pain and suffering are more likely to be dismissed as anxiety or hysteria.”

But what type of women are using CBD and how are they consuming it? A recent Remedy Review survey of 855 women who use CBD helped shine some light on this topic.

User Demographics

Most (71%) female CBD users were between 20-39 years old, with an equal number in the 20-29 age bracket and the 30-39 age bracket. Only 11.5% of users were over the age of 50.

The women in the survey were also highly educated, with 62.3% earning either an Associate Degree, Bachelor’s Degree or Master’s Degree. About 70% of these CBD users made less than $50,000 per year, with 33.5% earning less than $25,000 per year.

Preferred Use

The majority (44%) of users used CBD occasionally, with an average of 7.4 days per month, while 24% used it frequently on an average of 20.1 days per month. Tinctures were the most popular way to consumer CBD, followed by topicals, edibles and vapes.

Overall Satisfaction

Most CBD users in the survey expressed at least some level of satisfaction with their products. About 26.8% said they were extremely satisfied and 34.8% said they were moderately satisfied. The satisfaction was shown all across age demographics and demonstrated that each group was able to find a type of product that suited their needs.

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CBD & Hemp Courses On The Rise In Universities

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Lectures are getting more interesting as CBD and hemp courses make their way into several universities across the country.

There is a current shortage of highly knowledgeable people in these areas. Interest and accessibility of CBD continues to rise, making education on these topics more important than ever.

Doane University in Nebraska is one of the higher education institutes getting on board. Organic chemistry professor Andrea Holmes teaches a program there called “Cannabis Science and Industries: Seeds to Needs.” The professional certificate program covers processing, agriculture, wellness and manufacturing needs, among other topics.

“There is such a need for a qualified workforce, but many just don’t have the right credentials,” said Holmes. “There needs to be a practical training program for direct application.”

Eastern Oklahoma State College features a CBD production course that teaches students how to process and grow organic cannabidiol. The American College of Apothecaries, located in Tennessee, includes a “Get To Know CBD Oil” program that educates pharmacists and technicians on the topic.

Community college programs in these two areas are also starting to appear. Many are in cities with a CBD processing facility and can serve as springboards to local jobs.

However, campuses that offer the programs frequently faced initial pushback. Holmes admits she has “spent more time meeting with faculty…to defend the program than putting it together.”

Hemp Research In Universities

Oregon State University is now home to the largest hemp research center in the United States. They announced the new facility in June. Meanwhile, the University of California – San Diego now has $3 million in state funding for CBD research.

Do CBD Degrees Matter?

Because educational opportunities around hemp and CBD are new, there is not a regulated standard for certificates. In other words, one certification program might take four hours and another might take four months. Certificates or classwork related to CBD are also not a prerequisite for a job in this industry.

However, this will likely change in the near future as more universities offer program. Any additional knowledge will only help if you’re interested in pursuing a career in this field.

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Does Hemp Activewear Work?

From ice cream to sushi, CBD is quickly finding its way into a diverse range of products. The latest trend is hemp activewear, with several companies launching workout gear infused with CBD. But does hemp activewear work?

One of these new companies explains that their line has CBD droplets embedded into the fabric. Friction and movement while exercising then releases the CBD onto the skin. They claim that both the oil and the benefits from it will last through 40 wash cycles.

However, the lack of regulation behind hemp activewear products is cause for concern.

“When we do things where we release [liquids] into your bloodstream, we know exactly how much someone is going to absorb over a given time point,” said board-certified emergency department physician Dr. Darria Gillespie to Allure. “With activewear, there’s absolutely no way to regulate how much someone will get.”

The Future Of Hemp Clothing

Although CBD-infused activewear may pose challenges, hemp fabrication is taking shape in the fashion industry. Many designers are turning to hemp as more consumers desire sustainable products.

“Hemp is a more sustainable, organic and regenerative agricultural crop,” said Morris Beegle, co-founder and president of WAFBA (We Are For Better Alternatives), to Forbes. “Most everything that you make with cotton can be made with hemp, with way less impact on the Earth.”

A recent survey from Boston Consulting Group, which polled 5,000 participants, finds that 75% rated sustainability as a factor in their purchases. About 38 percent of these consumers switched brands due to a more positive social or environmental stance. These trends show that sound environmental practices are becoming mandatory for businesses to thrive.

“The question is no longer whether it’s necessary to improve sustainable business practices,” BCG’s report concludes. “[It’s] how long it will take before consumers stop buying from brands that do not act.”

Lazarus Naturals And Sustainability

All Lazarus Naturals products are free from solvents and chemicals. We also third-party test our products for pesticides and heavy metals.

In addition, we grow our hemp on our own farm in Central Oregon. The crop is watered and fed with a subsurface drip irrigation system that draws from an irrigation ditch and delivers just the right amount of water.

All of our products are also made in-house. This helps us maintain tight control over each batch in order to ensure a safe and quality product.

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New Poll Shows One In Seven Americans Use CBD

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A new Gallup poll highlights that more Americans are using CBD than ever before. Their latest poll indicates that one in seven Americans (14%) use hemp-derived CBD products.

Perhaps the most surprising poll finding is that CBD users are skewing younger. Among the Americans who use CBD, 20% are between ages 18-29. The second-most popular age demographic for CBD is ages 30-49 (16%), followed by ages 50-64 (11%) and over age 65 (8%).

The West coast is the most popular region for CBD (21%). Following just behind is the South (13%), Midwest (11%) and East coast (11%). Click here for the findings.

The most encouraging sign from the poll is that CBD use will likely increase in the coming years. Approximately 35 percent of Americans are currently unfamiliar with CBD products. However, their increased exposure in the marketplace due to the passage of the 2018 Farm Bill could impact this.

Other Gallup Polls

A Gallup poll from this May also echoes similar results. The poll shows that two-thirds of Americans know what CBD oil is. Approximately 39% of those surveyed also believe it should be available over the counter.

Supporting Research

Recent internet searches also highlight the increased popularity of CBD. CannabisMD’s Knowledge Navigator, a backend tool that surveys consumer trends, shows searches for CBD have surpassed searches for Beyonce. CBD overtook Beyonce in internet search popularity in April 2018. The frequency of CBD searches also surpass those for Kim Kardashian, kale and veganism. Click here for the findings.

The growing use of CBD continues to be reflected by an increase in CBD sales. A recent Brightfield Group analysis shows that CBD sales will see a 700% increase in 2019 compared to last year. They also predict that the CBD market will reach $23.7 billion by 2023.

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CBD Internet Searches Have Surpassed Beyonce In Popularity

How popular are CBD products these days? When it comes to internet searches, they’re even bigger than Beyonce.

The findings come from CannabisMD’s Knowledge Navigator, a backend tool that surveys consumer trends. The Knowledge Navigator looked at data from over 12,000 URLs, numerous common web searches and even social media trends.

In January 2017, internet searches for Beyonce were 15 times more popular than searches for CBD. However, by April 2018, CBD overtook Beyonce in internet search popularity. Internet users now look for CBD more than three times as frequently as they do for the pop star. The frequency of these searches also surpass those for Kim Kardashian, kale and veganism. Click here for the findings.

These Knowledge Navigator results also match current Google search trends. As far back as 2016, CBD was as the most widely searched cannabinoid on Google. National internet searches of CBD are more common than ever with the passage of the 2018 Farm Bill.

Sales Climb As Views Shift

The growing popularity of CBD on the internet also reflects an increase in CBD product sales. A recent Brightfield Group analysis reports that CBD sales will see a 700% increase this year compared to 2018. They also predict that the CBD market will reach $23.7 billion by 2023.

Interest in CBD continues to rise as more Americans become familiar with it and shift their views on it. A May 2019 Gallup poll shows nearly two-thirds of Americans are now aware of CBD oil. It also highlights that 39 percent of Americans believe CBD should be available over the counter.

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