Sequoia Price-Lazarus – CEO, Founder
Sequoia founded Lazarus Naturals in 2014 with the mission of making high-quality CBD products that are accessible to anyone regardless of financial circumstance. Sequoia spearheaded the Assistance Program at Lazarus Naturals which offers lifetime 60% discounts to veterans, individuals on long-term disability and low-income households. The most fulfilling part of his job is hearing from customers about the impact which CBD products have made on their lives. When he manages to escape the office, Sequoia enjoys backpacking, baking, basketball, skiing, spending time with his family and exploring the outdoors.
Rory Tipton – Chief Financial Officer
Rory oversees the Finance, Accounting and Controllership functions at Lazarus Naturals. He is responsible for building and maintaining strong financial planning processes, constant management of the company’s cash and financial statements, and driving strategic planning initiatives and uncovering areas for further investment. He is inspired by the Lazarus vision and excited to be a part of expanding the role that CBD plays in improving people’s lives. Outside of work Rory spends time wrangling three young kids and loves golf, softball and running slowly (but for long distances).
Dylan Summers – Vice President of Government Affairs
Dylan plays a key role in the company’s lobbying efforts and regulatory endeavors by interfacing with key committees and associations in the hemp industry. He represents Lazarus Naturals on the board of the US Hemp Roundtable and the cannabis committee of the American Herbal Products Association. He has worn many hats within the company since starting in 2016, lending a hand in various departments where needed. When not at work you can find Dylan tending to his family, running, biking, playing softball or any pick-up sport and following his favorite sports teams– notably his beloved Seattle Mariners. He finds the hemp industry fulfilling as it presents the opportunity to focus on something meaningful with a positive impact.
Bill Germano– Vice President of Sales
Bill manages Sales at Lazarus Naturals and is responsible for leading our continually-expanding efforts to make our products accessible to consumers wherever they shop. Bill joined the Lazarus Naturals team in early 2019 after a significant period of leadership in the consumer products field, where he successfully led the development of a number of now-iconic food and beverage brands across the US. He’s committed to the vision of Lazarus Naturals and to be part of something so meaningful. Bill enjoys traveling for pleasure with his family (when not traveling for business), is an active writer and reader, and avid sailor.